Christmas business 2024: Upper Austrians rely on local gifts!

Christmas business 2024: Upper Austrians rely on local gifts!

In a current analysis of SME research Austria, people in Upper Austria spend an average of around 320 euros for Christmas presents. Throughout Austria, this amount is even 424 euros, as an IMAS report shows. Martin Sonntag, chairman of the Handel division of the WKO Oberösterreich, expresses itself optimistically about the upcoming weeks: "In 2022 and 2023, the Christmas business has decreased. We see a stabilization in the surveys. So it will be better again." This could mean that the buyer has recovered after it has been reserved in recent years.

December 8th falls on a Sunday this year, which eliminates an ordinary shopping day. Nevertheless, Sonntag believes that this will not have a major impact on the Christmas business. The people who want to make their loved ones will simply buy before or after. The study also shows that gifts such as toys, vouchers and clothing are particularly in demand. The willingness to shop in local shops is also remarkable: Almost 40 percent of the respondents plan to invest more in regional transactions, and 20 percent especially want to buy regional products, such as ooe.orf.at reports.

scientifically sound analyzes

The SME research Austria, which was founded in 1954, has made a name for itself as a private, non -profit organization by providing scientifically sound analyzes and data for companies and political decision -makers. Their goal is to contribute to the positive further development of the Austrian and European economy and society. The institute is characterized by many years of expertise, objectivity and interdisciplinarity. The knowledge gathered is not only for regional, but also for national and international actors, which underlines the relevance of their work, so kmuf research.ac.at .

The current findings on the Christmas buying power and the preferences of consumers are part of a larger analysis that indicates the trends in the trade and emphasizes the importance of regional products and local shops.