Farewell to Mucha Verlag: The end of an era in print journalism!
Farewell to Mucha Verlag: The end of an era in print journalism!
Wien, Österreich - this day, April 18, 2025, published Extrade Service with a total of 356 pages that are with current developments and challenges in the media and marketing industry deals with. The main topics of the edition include the ranking of the marketing manager 2025, the use of artificial intelligence (AI) to defend cyber attacks and the report on the struggle for sovereignty in the news.
In a special editorial, Manfred Schuhmayer reflects the work of Christian W. Mucha and his publishing history in the Mucha-Verlag. Mucha herself looks back on his time as a print publisher and addresses the digital future, while the edition also addresses the end of the Printära of the Mucha Verlag and the MG media group after five decades.
ranking of the marketing manager
A central element of the edition is the Ranking manager 2025 , which was created by a jury from industry experts. The results show the services of the most renowned marketing managers in Austria. The top ten of the ranking are:
- Walter Fink, Sky Austria
- Jörg Pizzera, Spar
- Martin Biedermann, Orf
- Philipp Bodzenta, Coca-Cola
- Thomas Saliger, XXXLutz
- Sabine Toifl, Wr. Urban
- John Oakley, Ikea
- Martin Schipany, City of Vienna
- Tillmann Fuchs, Vienna Airport
- Wolfgang Gatschnegg, Vienna Holding
- Sylvia Harasser, Spar
- Andreas Martin, PMC
- Egon Ostermann, OMV
- Julian Valenta, City of Vienna
Other topics in the edition deal with the practice of media funding and the challenges, which will result from increasing public advertising expenditure of 417.9 million euros in 2023. At the same time, the dissatisfaction among agency workers is analyzed and the change in the professional world in the media and agency industry has been addressed since pandemic.
artificial intelligence in marketing and media sector
An important topic is the role of AI in marketing. Current studies show that companies can optimize their marketing processes through the use of AI. It enables a more precise target group address and personalization of advertising measures, which arouses the interest of many companies. Over 80 % of the marketing experts are convinced that AI is of crucial importance for the company's success. According to rtr Medien , experts are convinced that KI also brings opportunities and challenges in media production, especially in the area of automated content.
KI is a sub -area of computer science that includes mathematics, statistics and machine learning. It can analyze data, recognize relationships and thereby increase the efficiency and quality of marketing and media content. However, implementing AI is not a sure -fire success; It requires the development of competencies to use these technologies to increase the value of the work.
When handing over responsibility to AI systems, human control remains essential. Stressed administrations and the associated fears result from the uncertainty caused by the use of these technologies. Regular monitoring of the AI applications is considered necessary to ensure the quality and ethics in the application.
With a clear view of the developments in the media industry and the influence of AI, this extensive edition of extra service not only shows the challenges, but also the opportunities that result from technological change.
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| Ort | Wien, Österreich |
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