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Farewell to Mucha Verlag: The end of an era in print journalism!
The new ExtraService 2025 edition highlights marketing rankings, artificial intelligence and the end of the print era at Mucha Verlag.
Farewell to Mucha Verlag: The end of an era in print journalism!
Published today, April 18, 2025 Extra service a new, comprehensive edition with a total of 356 pages that deals with current developments and challenges in the media and marketing industry. The main topics of the issue include, among others, the ranking of marketing managers in 2025, the use of artificial intelligence (AI) to defend against cyberattacks and the report on the fight for sovereignty in the news.
In a special editorial, Manfred Schuhmayer reflects on the work of Christian W. Mucha and his publishing history at Mucha-Verlag. Mucha himself looks back on his time as a print publisher and addresses the digital future, while the issue also addresses the end of the print era of Mucha Verlag and the MG Media Group after five decades.
Ranking of marketing managers
A central element of the issue is this Ranking of Marketing Managers 2025, which was created by a panel of industry experts. The results show the achievements of the most renowned marketing managers in Austria. The top ten in the ranking are:
- Walter Fink, Sky Österreich
- Jörg Pizzera, Spar
- Martin Biedermann, ORF
- Philipp Bodzenta, Coca-Cola
- Thomas Saliger, XXXLutz
- Sabine Toifl, Wr. Städtische
- John Oakley, Ikea
- Martin Schipany, Stadt Wien
- Tillmann Fuchs, Flughafen Wien
- Wolfgang Gatschnegg, Wien Holding
- Sylvia Harasser, Spar
- Andreas Martin, PMC
- Egon Ostermann, OMV
- Julian Valenta, Stadt Wien
Other topics in the issue deal with the practice of media funding and the challenges posed by increasing public advertising spending of 417.9 million euros in 2023. At the same time, the dissatisfaction among agency employees is analyzed and the changes in the professional world in the media and agency industry since the pandemic are addressed.
Artificial intelligence in marketing and media sectors
A significant topic is the role of AI in marketing. Current studies show that companies can optimize their marketing processes by using AI. It enables more precise targeting and personalization of advertising measures, which is attracting the interest of many companies. Over 80% of marketers believe that AI is critical to business success. Loud RTR Media Experts are convinced that AI also brings opportunities and challenges in media production, especially in the area of automated content creation.
AI is a branch of computer science that includes mathematics, statistics and machine learning. It can analyze data, identify connections and thereby increase the efficiency and quality of marketing and media content. Nevertheless, the implementation of AI is not a sure-fire success; it requires developing skills to use these technologies to increase the value of work.
When handing over responsibility to AI systems, human control remains essential. Stressful administrations and the associated fears arise from the uncertainty created by the use of these technologies. Regular monitoring of AI applications is considered necessary to ensure the quality and ethics of use.
With a clear look at developments in the media industry and the influence of AI, this comprehensive issue of Extradienst shows not only the challenges but also the opportunities arising from technological change.