Google under pressure: Is the sale of the Chrome browser now?

Google under pressure: Is the sale of the Chrome browser now?

USA, Land - In the current US cartel procedure, Google is under massive pressure. The agency accuses the tech giant to take advantage of its dominant position in the Internet search to distort the competition. A central element of the procedure is the Chrome browser, which not only represents an important platform for Google, but also serves as a valuable source of personalized advertising. According to an analysis, a sales force from Chrome Google could bring in up to 20 billion euros, such as OE24

Google does not achieve direct income from user fees with Chrome, but also generates its proceeds through targeted advertising, which is based on the data of more than 3 billion active users. An expert group has already warned that selling the browser could not only weaken Google's market power, but could also consider long -term advertising revenue. In addition, Android and the links between the Android operating system, Google search and the Google Play Store are also the focus. The U.S. Ministry of Justice is aiming for changes to give advertisers more influence on the placement of their advertisements within the Google ecosystem, which could have a significant impact on the company's advertising business, such as Der SPIEGEL

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