Coca-Cola reveals summer highlights: new varieties and beverage trends!

Coca-Cola reveals summer highlights: new varieties and beverage trends!

Coca-Cola is planning significant product innovations this summer that will significantly expand the range. Herbert Bauer, General Manager of Coca-Cola HBC Austria, gave an insight into the new products that will be available from April in an interview with the specialist magazine Regal. The focus is on exciting flavors and new concepts for well-known brands, such as OE24 reports .

One of the greatest innovations is the introduction of Coca-Cola Cherry , which offers fans of the popular refreshing drink. The Fanta range is also expanded. In addition to the already announced sugar-free Fanta Orange Zero , a new variety Fanta Tutti-Frutti will also be available in 0.33 liter cans. This limited edition combines flavors of banana, pineapple and peach and is completely sugar -free.

further new products

In the area of ​​sports drinks, PowerADE launched two new variants from April: Blackcurrant Zero , a sugar -free drink with black currant, and Cherry , which replaces the previous flavor Blood Orange. In addition, the mineral water range is enriched by the Roman source emotion plus with lemon cactus and zinc, and a new flavor of the fuzetea with black tea, coconut and lime is also added.

The powerful brand Monster Energy is supplemented by four new varieties, including a sugar -free variant. Another highlight is that mezzomix will now be available in a 1-liter PET bottle, accompanied by a comprehensive advertising campaign to launch.

focus on campaigns and trends

in May Coca-Cola plans a new image campaign under the motto "Miteinand". Details of this campaign have not yet been published, but it is expected to focus on the new products. Today reports that summer promises an exciting time for new beverage trends and innovations at the leading beverage manufacturer.

Coca-Cola has always emerged through innovative products and marketing strategies in the past and will continue to continue in the future. The company endeavors to surprise its consumers with new, attractive products and experiences. The Coca-Cola Company Continuous adaptation of his drink offer and the creation of authentic experiences that address consumer passion.