Identive and Narravero: Revolution through digital product passes!

Identive and Narravero: Revolution through digital product passes!

EU, Europa - Identive, Inc. and Narravero GmbH have founded a promising partnership in order to advance the introduction of digital product passes (DPPS). This reports ots.at . The main goal of this cooperation is to accelerate the commercialization of EU-compliant DPP implementations. The identity of mobile NFC inlays will provide the dynamic product data, while Narravero develops a comprehensive data management platform for the DPPS.

From 2024, the European Union will introduce a new regulation that almost all products sold in the EU obliges to carry a digital product pass. This initiative is part of the new Ecodesign Ordinance for Sustainable Products. According to Data.europa.eu aims to increase the transparency in the product value value chains, chains, by providing comprehensive information about the origin of the products, materials used, environmental impacts and information on disposal.

advantages of the digital product pass

The digital product passes offer many advantages, both for companies and for consumers. They improve the traceability of the entire product life cycle - from the raw material source to recycling. DPPS will include important details such as clear product identification and compliance documentation. Companies support this information in identifying and reducing risks related to authenticity and environmental impacts.

In addition, DPPS also provide user manuals, safety instructions and recommendations for product disposal. The Narravero platform has reached a high number of user in the past, with 135 million visits in February 2025. This shows the interest and need for transparent data in today's economy.

application areas of the digital product pass

The possible uses of the digital product pass are diverse. Here are some of the industries that could particularly benefit:

• mechanical engineering : improvement of spare parts management by storing data on components and maintenance.
• automotive industry : better traceability of components and software updates.
• food industry : Detailed recording of raw material sources to optimize quality controls.
• electrical and electronics industry : support of circulatory business strategies by documenting critical raw materials.

The partnership between identity and Narravero not only ensures that companies comply with the new EU requirements, but also creates new opportunities for sustainability and customer loyalty. Thomas Rödding, CEO of Narravero, is also actively involved in the EU standardization and thus contributes to the design of ecological standards.