Austrians rely on optimism: New Year's Eve with 600 million sales!

Austrians rely on optimism: New Year's Eve with 600 million sales!

At only four days until the turn of the year, the Austrian trade association is confident for the New Year's Eve celebrations 2024. According to the current Consumer Check, the Austrians invest an average of 126 euros per capita in the celebrations, which corresponds to an estimated turnover of around 600 million euros for retail. This is, as ots Important sales boost, and expectations of the New Year's Eve business are high after a successful Christmas business. Most of the expenses are on the food and beverage trade, while every second Austrian also buys lucky charms.

optimism around the turn of the year

The respondents look with optimism to 2025: 20% expect a successful year, while the concerns of the population remain low. Many planned health -conscious New Year's resolutions, with 72% promise to pay more attention to themselves. The number of people who want to treat themselves to something in the coming year is remarkable, despite a subtle trend for conscious consumption. Retail and gastronomy can hope for a positive shopping season, whereby the opening times between the holidays are partly extended in order to further boost consumption, as Stock3

For trade, changed opening times apply on New Year's Eve: supermarkets may remain open until 8 p.m. by 6 p.m. and some shops. If you buy fireworks or lucky charms, security should come first. The trade association recommends only buying certified pyrotechnics and avoiding goods purchases abroad to avoid injuries. At the end of the year, people are optimistic: the households have more income in 2024, which should have a positive effect on consumption in the new year.