Playmobil reinvents itself: imaginative advertising flight starts in 2024!

Playmobil reinvents itself: imaginative advertising flight starts in 2024!

Zirndorf – The toy world is upside down!

From October 15th, Playmobil is unleashing an exciting wave with three new commercial spots that will be broadcast in almost all European countries and North America! The brand new umbrella brand campaign is not just another step in the company's ambitious realignment, but also a clear appeal to children's imagination. With the succinct message “Everything is new and different,” the cult brand Playmobil is confidently entering the digital world – not just on television, but also on platforms such as Facebook, Instagram and YouTube!

Creativity meets entertainment!

In the gripping and short videos, viewers experience magical moments: The princess calls the fire department to rescue a cat from a roof, while the brave knights of Novelmore come to the aid of their T-Rex with medicinal herbs for toothache. And the pirates? They discover their treasure on a Playmobil farm – what a surprise!

“Children’s imagination and humor are limitless,” explains Julia Straschil, Senior Vice President Global Marketing. “With a huge selection of play worlds, we offer children something new to play and combine creatively every day!” The new spots are designed in different formats between 6 and 20 seconds to really captivate young viewers. And the audience can sit up and take notice: in tests, the films shown achieved the highest ratings in terms of attention-grabbing and brand fit.

The creative handwriting comes from Roland Vanoni, and the campaign is supported by the renowned agency XY. At the Nuremberg Toy Fair in January, Playmobil will once again delve into the line of innovations and at the same time reveal its fascinating brand positioning. Playmobil promises exciting insights into a colorful play world for 2025 and beyond!