Lidl lowers coffee prices: up to 1 euro discount on popular varieties!

Lidl lowers coffee prices: up to 1 euro discount on popular varieties!

Lidl Austria has drastically reduced the prices for ten varieties of its own brand “Bellarom”. These price reductions, which sometimes amount to up to one euro per pack, are intended to help increase the attractiveness for coffee consumers while at the same time ensuring the quality of the products. The reduction applies to various coffee beans and instant coffee and is part of a wider initiative by Lidl to reduce prices on a range of products, including butter, oils and pasta. The discounter emphasizes that the reduced costs are made possible by its specific business model, which is based on its own supply chains.

The specifically reduced coffee products include:

• Bellarom Filterkaffee Gold (500 g): 6,49 Euro (vorher 6,99 Euro)
• Bellarom Kaffee mild + fein (500 g): 6,49 Euro (vorher 6,99 Euro)
• Bellarom Kaffee entkoffeiniert (500 g): 6,49 Euro (vorher 6,99 Euro)
• Bellarom Wiener Komposition (500 g): 6,99 Euro (vorher 7,99 Euro)
• Bellarom Kaffee Crema Gustoso (1 kg): 11,99 Euro (vorher 12,99 Euro)
• Bellarom Espresso Cremoso (1 kg): 12,99 Euro (vorher 13,99 Euro)
• Bellarom Caffè Crema Dolce (1 kg): 12,99 Euro (vorher 13,99 Euro)
• Bellarom Premium Röstkaffee Mild & fein (500 g): 6,49 Euro (vorher 6,99 Euro)
• Bellarom Barista Crema (1 kg): 12,99 Euro (vorher 13,99 Euro)

Sustainability and regionality in the coffee trade

Lidl has announced that all its own brand roasted coffee products have met various certified sustainability standards since 2023. This is in line with the growing trend towards sustainably produced food and increasing coffee consumption in Germany, where almost 80% of the population drinks coffee regularly. Older people over 60 are particularly big coffee lovers, with over three million of this group being at risk of poverty in old age.

According to Lidl, the price cuts are the result of falling raw material prices, which relieve pressure on retailers and make it possible to make prices more attractive for consumers. Lidl has already set standards in the past with its in-house coffee roasting plant in Austria and is constantly working to improve the quality of its products.

Similar actions could also follow in other areas of the food sector as competitive conditions become more intense and consumers increasingly value sustainability and relevance in their product choices. This could also further strengthen the coffee trade in Germany, where the demand for innovative and sustainable products is continually increasing, as consumerprotectionforum.berlin makes clear.